Why Good Strategies Get Lost

Felipe Bovolon
2 min readJul 17, 2023

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Ever felt like your brilliant business strategy was left to gather dust? You’re not alone. Let’s uncover why your plans might be stuck in limbo.

Here’s the lowdown on why some excellent strategies are unable to take flight:

  1. Unknown Territory: Your strategy is a well-kept secret. Too well-kept, in fact. If people don’t know your strategy, they can’t help execute it.
  2. Lost in Translation: Complex strategies or unclear communication can confuse your team. You can’t expect your team to assemble the pieces if your strategy is a convoluted puzzle.
  3. Silent Protest: People might disagree with the strategy but resist in silence because they can’t find a safe space to speak up. The ship won’t move forward if your team doesn’t row in the same direction.
  4. Feeling Irrelevant: Some employees may not see how their role fits into the bigger strategic picture. If they don’t, they can’t play their part.
  5. Mismatched Organizational Environment: If management systems, incentives, and day-to-day demands contradict the strategy, you’re set up for a clash. Planting a seed in infertile soil won’t yield a healthy plant.

Recognize these obstacles to ensure your strategy doesn’t stay just on paper. Make your Strategy well-known, easy to comprehend, collectively agreed upon, relevant to all, and supported by organizational systems. Only then can your master plan come to life.

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Felipe Bovolon
Felipe Bovolon

Written by Felipe Bovolon

Stoic Strategist | Socratic Consultant | Writer | Lifelong Learner | Director at PwC Strategy& Brasil

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